Melissa Ellard, a fashion entrepreneur in Foxborough, Mass., says she would have been dateless for several months last year if not for Hinge, one of a number of new, increasingly popular mobile dating apps.
One in 10 American adults has tried online dating through a website or smartphone app.
Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.
The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.
Just ask Mark Brooks, who has worked in and around the industry for two decades.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.
In addition to its size, Match has another asset as it tries to lure investors: Tinder The cash cow of Match is its traditional subscription business, with offerings starting at around a month.
But the user growth is with Tinder, the free and wildly popular mobile dating app, known for having members swipe left or right, depending on their interest.
One reason: When a dating site makes a user happy, that person ceases to be a paying customer, at least for a while. Spark Networks, which owns and Christian Mingle.com, has been the lone public market option for U. Match is seeking a valuation of close to billion.
Since its start 20 years ago, online dating has grown into a multibillion-dollar industry that includes not only giants such as and e Harmony but also niche sites serving older singles, Christians, Jews, animal lovers, vegans and even would-be vampires.